Building Trust and Rapport
with Clients

Client Connection
How to Be Likable:
Building Trust and Rapport with Clients

What this workshop is about

As small business advisors, we want to have good chemistry with our clients to help build trusted relationships.

It can be a challenge to engage with clients with different personalities, communication styles, and mindsets.

However, the real problem is that we can tend to put more attention on the business problem and less attention on the personal relationship.

The truth is that building good relationships requires hard work.

That’s why we need an intentional and systematic approach to make sure we establish rapport with new clients every time.

What you will learn

In this workshop, you will discuss with other advisors how to improve your rapport-building skills.

The take away from this workshop is:

  • How to listen through open-ended questions and genuine interest.

  • How to show authenticity through personal anecdotes

  • How to follow clients’ leads and find common ground

  • How to match the verbal and non-verbal communication style

  • How to provide feedback and acknowledge opinions and feelings


Get access to Business Advisor Tools that will take your advising skills to the next level!

Each workshop contains a series of visual one-page tools and infographics to help you master the advising process.

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